About Us

About Ethical Life Advisors

A structured framework for reflection, values, and intentional decision-making.

Team

Our story

Where this
began

"I kept meeting people who were doing everything right by conventional measures — and still feeling lost. That told me something was missing from how we talk about living well." - Waqaas Shaikh

Ethical Life Advisors exists to help people navigate the in-between spaces that traditional support often overlooks — questions of meaning, values, identity, and how to live with integrity in complex, real-world situations.

It was founded on a simple conviction: structured reflection, guided by the right questions, can change how people understand themselves and the decisions they make.

The six-pillar framework was developed through years of practical, one-to-one conversations across counselling, community work, and applied philosophy. It is built from lived experience rather than theory alone — shaped by listening to what people actually struggle with, and identifying the common patterns beneath those challenges.

Our Team

Small by design,
personal by principle

Every person who works with us brings a combination of philosophical grounding, lived experience, and genuine patience for the slow, careful work of reflection.

Asjad Rahman

Founder · Director
Asjad Rahman is a qualified counsellor and faith-based advisor with formal Islamic scholarship, bringing years of experience in community service and individual support. He takes a thoughtful and compassionate approach, helping individuals navigate personal and sensitive matters with clarity and confidence.

Waqaas-ur-Rahman Shaikh

Founder · Director
With over 25 years of professional experience and a strong academic background (MSc, MBA), Waqaas Shaikh brings a structured and thoughtful approach to advisory work. Alongside this, he has over 20 years of community-focused experience, supporting individuals through one-to-one consultations and services across prisons, hospitals, academic institutes and faith centres.

Take a step

If something here has
resonated with you

The pre-consultation form takes five minutes and commits you to nothing. It is simply the beginning of a conversation — whenever you feel ready.

Complete the pre-consultation formExplore the 6 pillars